Sunday, 26 February 2012

Dr. Sears Family Essentials Debuts Chocolate Banana Cool Fuel.

Dr. Sears Family Essentials, a functional food and beverage company rooted in the collective expertise of the Sears Family of Pediatricians, announced the launch of a new Cool Fuel variety Chocolate Banana available nationwide.

The new 100 percent all-natural, gluten- and lactose-free shake contains no artificial flavors, colors or sweeteners and delivers essential vitamins and minerals, protein and fiber that kids need to perform their best in and out of the classroom, according to the Company. Chocolate Banana Cool Fuel is one of the newest additions to the Dr. Sears Family Essentials line of all-natural snacks, beverages and supplements, formulated to help children grow.

"Dr. Sears Family Essentials is committed to helping combat the national epidemic of childhood obesity and Nutritional Deficit Disorder a term coined by Dr. Bill Sears that refers to the overall lack of nutritional value in most childhood diets today," said Roeya Badri Vaughan, vice president of marketing for Dr. Sears Family Essentials. "Pediatrician-developed and kid-approved, Cool Fuel provides a convenient and healthy snack option for cool kids and cool moms who want the best for their children."

Packed with 18 essential nutrients and antioxidants, Cool Fuel offers a source of Omega-3 DHA, which nourishes young minds and bodies. The all-natural shake also contains 60 percent less sugar than conventional offerings like PediaSure.

Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and regional grocery retailers including H-E-B, Meijer and Fred Meyer across the U.S., and online at askdrsears.com.

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A team from the Children's Hospital Informatics Program (CHIP), led by John Brownstein, PhD, together with collaborators at Google, published these findings in the journal PLoS Neglected Tropical Diseases. An online tool developed by the researchers based on the findings is now available at google.org/denguetrends.

The team's work on the dengue tool which tracks epidemics of dengue using web search results provided by Google shows that, when compared against available national surveillance data, web-based search data is a viable, rapid source of information for early detection and monitoring of dengue outbreaks.

"By using search data, we're tapping into a freely-available, instant dataset that can be gathered, analyzed, and released much more quickly and at much lower effort and cost than through traditional national surveillance and reporting programs," said Brownstein, director of the Computational Epidemiology Group in CHIP and co-developer of the HealthMap and related DengueMap global disease surveillance systems. "The kind of information the tool provides can help direct public health officials target interventions aimed at mosquito control and disease prevention, such as education campaigns, as early as possible.

"This information can act as a supplement to traditional surveillance and reporting systems and give local authorities a leg up on an outbreak," he said.

Dengue is endemic to countries in Asia, Africa, the Pacific, and the Americas. A relatively recent disease in humans it only entered our species in the last 100 to 800 years it infects about 500 million people every year; 55 percent of the global population is currently at risk of dengue infection.

"Dengue affects large numbers of people," continued Brownstein, "but because it is endemic in many countries, it is not a disease where search data would be affected by panic-induced searching or a lot of 'noise.'"

The research team selected Bolivia, Brazil, India, Indonesia, and Singapore as the basis for their study because each has a sufficient level of endemic dengue transmission to provide baseline data, a large base of Internet users, and national data collected via passive reporting or sentinel site surveillance against which to assess the tool.

The dengue tool follows the methodology of Google Flu Trends, an application developed by Google and the US Centers for Disease Control and Prevention that mines web search data for patterns that can help public health officials get an early jump on seasonal flu epidemics.

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