AAP General News (Australia)
04-21-2006
Fed: Commercial text msgs a turn off, says researcher
Researchers say companies leaving text messages on mobile phones .. may be alienating
the very people they are aimed at.
Griffith University marketing lecturer LYNDA ANDREWS says marketing companies need
to take care to properly research their target phone users.
She says trying to sell a home loan to a young and impoverished student .. or a car
to a non-driver .. will never endear a mobile phone user to a company.
The study's covered one thousand 690 mobile phone users at three Queensland universities.
AAP RTV rad/sc/wf/tm
KEYWORD: MOBILES (BRISBANE)
2006 AAP Information Services Pty Limited (AAP) or its Licensors.
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